Meet Our Senior Leadership Team
Phoebe Reynolds, Chief Executive Officer
Kate Hembrooke, Director, Hospice Services
Kate Hembrooke, Director, Hospice Services
Phoebe was named Chief Executive Officer of CareFirstNY in April 2025 after serving as Interim CEO following the unexpected passing of former CEO, Tali Sutton. Since joining the organization as Chief Financial Officer in October 2023, Phoebe has led with a steady, mission-driven approach and a deep commitment to compassionate care.
She brings over 20 years of experience in healthcare finance and nonprofit leadership, including 15 years in various finance roles at the University of Rochester and most recently as CFO of a substance use disorder agency. Phoebe is known for her collaborative leadership style and her ability to align operational decisions with long-term sustainability and impact.
Originally from Rochester, NY, Phoebe now lives in Prattsburgh, NY, with her wife, Bridget. She enjoys camping, traveling, spending time outdoors, and exploring the Finger Lakes wine region.
Kate Hembrooke, Director, Hospice Services
Kate Hembrooke, Director, Hospice Services
Kate Hembrooke, Director, Hospice Services
Kate Hembrooke BSN, RN started her hospice and palliative care career in the late 1990’s with CareFirstNY. She has served in a variety of clinical roles over the past 20+ years, including her current role as the Director of Hospice Services.
Here she provides her expertise, guidance, and support for the hospice team to ensure the highest quality of care can be provided to the patients and families. Kate’s devotion to hospice and palliative care is both professional as well as personal, and she feels strongly that patients and their families benefit from its holistic and team approach.
With a passion for hospice and palliative care Kate believes that the mission of affirming life through extraordinary, compassionate support and care can be life changing. That life is what you celebrate. All of it. Even the end.
Carly Nichols, Director, Client Services
Kate Hembrooke, Director, Hospice Services
Carly Nichols, Director, Client Services
Carly is an LMSW certified in Thanatology (the study of death, dying, and bereavement), and is a Certified Hospice and Palliative Care Social Worker. Carly has extensive clinical and leadership experience, with a passion for supporting her team and driving change within the community for those impacted by grief and serious illness. She is greatly committed to her work and to the field of social work.
Dan DeNunzio, Director, Operations
Cindy Lewis, Director, Community Impact
Carly Nichols, Director, Client Services
With a foundation forged in the military, Dan embarked on his professional journey at the company in 2004. He pioneered the Information Technology Department, driving us into the digital era with innovative projects. Dan orchestrated the implementation of our electronic medical records system, automated billing processes, and extensive tech rollouts. His technical expertise and leadership transformed the organization, leaving an enduring impact.
In his current role, Dan leverages data to uncover trends and extract insights from day-to-day business information. By translating raw data into actionable intelligence, he empowers informed decisions, proactive problem-solving, and identifies new opportunities.
Dan's is driven by technology that enables a strategic approach uniting individuals across the organization, aligning us with overarching goals and propelling us toward a future of innovation and success.
Sarah Spradlin, Director, Finance
Cindy Lewis, Director, Community Impact
Cindy Lewis, Director, Community Impact
Coming Soon!
Cindy Lewis, Director, Community Impact
Cindy Lewis, Director, Community Impact
Cindy Lewis, Director, Community Impact
Coming Soon!
Sybil Aumick, Director, Human Resources
May-Lin McLaughlin, Quality and Compliance Manager
May-Lin McLaughlin, Quality and Compliance Manager
Sybil Aumick, SHRM-CP has been with CareFirstNY since 2021 in Human Resources. Following several years in professional recruitment, leadership development, and management, Sybil followed her passions to CareFirstNY where she provides high-level support to our staff, promoting a culture of excellence, empowerment, and integrity.
May-Lin McLaughlin, Quality and Compliance Manager
May-Lin McLaughlin, Quality and Compliance Manager
May-Lin McLaughlin, Quality and Compliance Manager
Coming Soon!
In Loving Memory
Tali Sutton, Former CEO
Having first joined CareFirstNY as Volunteer Coordinator in 2012, Tali’s passion for the organization grew with her career as she advanced through numerous leadership positions. As CEO (2023-2025), Tali led CareFirstNY with vision, authenticity, and an unwavering commitment to compassion in care. Her unexpected passing in February 2025 was a profound loss for our organization and the community she served so deeply. Her legacy continues to inspire our work every day.